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IMS5028 Customer Relationship Management Systems (DISESTABLISHED FB 05/07)

Chief Examiner

This field records the Chief Examiner for unit approval purposes. It does not publish, and can only be edited by Faculty Office staff

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Unit Code, Name, Abbreviation

IMS5028 Customer Relationship Management Systems (DISESTABLISHED FB 05/07) (14 Dec 2007, 3:32pm) [CusRelManAnal ]

Reasons for Introduction

Obsolete Reasons for Introduction

The academic staff of the Monash DSS Lab have conducted a review of the MIMS specialisation in decision support systems and identified a number of recommendations. The review included market analysis consisting of consultation with both industry and graduate students.At this point in time, the support systems that are currently used in industry include personal decision support, executive information systems, enterprise wide reporting systems, online analytical processing systems (OLAP), data warehouses, and customer relationship management (CRM) systems. In the current BI Masters specialisation:IMS5005 covers personal decision support with a focus on managementIMS5004 covers OLAP, EIS and reportingIMS5026 covers datawarehousingIMS5027 covers knowledge managementThe review showed that there is a noticeable lack of coverage of CRM. This is particularly concerning given that CRM is one of the fastest growing areas of business intelligence, often one of the key drivers in motivating an organisation to adopt a business intelligence framework.A new 6 credit-point unit is required to provide adequate coverage of analytical CRM. The subject will focus on CRM data issues and analytics. In designing the syllabus of this new unit we have stressed the data warehouse, data mining, and reporting aspects of CRM. This new unit should be attractive to MIMS, MBS, MIT, and other students with an appropriate IT background who are studying business masters degrees.

Objectives

Unit Content

Teaching Methods

Assessment

Workloads

Resource Requirements

Software Requirements (21 Oct 2005, 1:04pm)

Prerequisites

Prerequisite Units (23 Apr 2007, 10:02am)

{FIT9003, FIT9006} or (IMS9001, IMS9003}, or equivalent

Faculty Information

Proposer

Ilona Jagielska

Approvals

School: 14 Dec 2007 (Julianna Dawidowicz)
Faculty Education Committee: 14 Dec 2007 (Julianna Dawidowicz)
Faculty Board: 14 Dec 2007 (Julianna Dawidowicz)
ADT:
Faculty Manager:
Dean's Advisory Council:
Other:

Version History

30 Jul 2002 Robert Meredith Final version for FEC approval
02 Aug 2002 Trudi Robinson Approved at SIMS Education Committee meeting 6/02, 31/08/02. Amended unit code from IMS5YYY to IMS5028.
02 Aug 2002 Douglas Hamilton Approved for submission to FEC meeting 5/02.
05 Aug 2002 John Hurst Converted from IMS5YYY
19 Aug 2002 Judith Beart test
19 Aug 2002 Judith Beart Secretariat note: IMS5028 was initially entered as IMS5YYY, recoded by ADT and submitted by SEC in time for FEC 5/02 agenda close-off. However, the unit did not appear in Avatar listing until FEC exec officer edited and saved the document.
23 Aug 2002 John Hurst fix Classification and Proposer
10 Sep 2002 Judith Beart Approved FEC 5/02
04 May 2003 Karen Young edit 4 May
06 May 2003 Karen Young edit 6 May
07 May 2003 Wen Tseng edit 7 May
09 May 2003 Ralph Gillon Faculty Board approved FB4/02
26 May 2003 Wen Tseng edit 26 May
05 Jun 2003 Wen Tseng edit 5 June
13 Jun 2003 Wen Tseng edit 13 June
19 Jun 2003 Wen Tseng This proposal was approved at SIMS Education Committee, meeting 5/03 Part B 09/06/03
19 Jun 2003 Wen Tseng edit 19 June
30 Jun 2003 Wen Tseng This proposal has been updated in a concerted effort to provide the unit information in the required Monatar format. There have been no substantive changes made to the academic content of this unit. The main amendments to this unit are (1) WORKLOADS - changed from two hours to three hours, (2) ASSESSMENT - added the SIMS 40% hurdle policy and (3) NAME CHANGE from Customer Relationship Management to Customer Relationship Management Systems
17 Oct 2005 David Sole Added Software requrirements template
21 Oct 2005 David Sole Updated requirements template to new format
23 Apr 2007 Katherine Knight modified Prerequisites/PreReqUnits - FEC 1/07 NOTED EXECUTIVE APPROVAL
04 Jun 2007 Ralph Gillon IMS School Approval, Approved by GPGPC at mtg 3/07.
04 Jun 2007 Ralph Gillon FEC Approval
04 Jun 2007 Ralph Gillon FacultyBoard Approval - Approved by GPGPC at mtg 3/07. Faculty Board approval added to aid administration in Monatar.
14 Dec 2007 Julianna Dawidowicz modified UnitName
14 Dec 2007 Julianna Dawidowicz IMS5028 Chief Examiner Approval, ( proxy school approval )
14 Dec 2007 Julianna Dawidowicz FEC Approval
14 Dec 2007 Julianna Dawidowicz FacultyBoard Approval - Faculty Board approved the disestablishment of this unit at 05/07 meeting

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