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FIT5096 Customer Relationship Management Systems

Chief Examiner

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Unit Code, Name, Abbreviation

FIT5096 Customer Relationship Management Systems (18 Apr 2007, 5:39pm) []

Reasons for Introduction

Obsolete Reasons for Introduction

The academic staff of the Monash DSS Lab have conducted a review of the MIMS specialisation in decision support systems and identified a number of recommendations. The review included market analysis consisting of consultation with both industry and graduate students.At this point in time, the support systems that are currently used in industry include personal decision support, executive information systems, enterprise wide reporting systems, online analytical processing systems (OLAP), data warehouses, and customer relationship management (CRM) systems. In the current BI Masters specialisation:IMS5005 covers personal decision support with a focus on managementIMS5004 covers OLAP, EIS and reportingIMS5026 covers datawarehousingIMS5027 covers knowledge managementThe review showed that there is a noticeable lack of coverage of CRM. This is particularly concerning given that CRM is one of the fastest growing areas of business intelligence, often one of the key drivers in motivating an organisation to adopt a business intelligence framework.A new 6 credit-point unit is required to provide adequate coverage of analytical CRM. The subject will focus on CRM data issues and analytics. In designing the syllabus of this new unit we have stressed the data warehouse, data mining, and reporting aspects of CRM. This new unit should be attractive to MIMS, MBS, MIT, and other students with an appropriate IT background who are studying business masters degrees.

Reasons for Introduction (18 Apr 2007, 5:39pm)

This is a reincarnation of IMS5028 Customer Relationship Management Systems

Reasons for Change (18 Apr 2007, 5:40pm)

Unit is the same as IMS5028, updated with an FIT unit code.

Role of Unit (18 Apr 2007, 5:41pm)

The unit is a component of the Business Intelligence specialisation for the MIMS and complements the Data Warehousing, OLAP & Business Intelligence and Decision Support Systems units.

Relationship of Unit (18 Apr 2007, 5:42pm)

The unit is part of the Business Intelligence specialisation, and is complemented by the other units in that specialisation.

Relevance of Unit (18 Apr 2007, 5:43pm)

Content in the unit is based upon research within the Monash Centre for Decision Support and Enterprise Systems Research. It comprises part of a specialisation that addresses an area of significant importance within the information technology industry.

Objectives

Unit Content

Teaching Methods

Assessment

Workloads

Resource Requirements

Prerequisites

Prerequisite Units (18 Apr 2007, 5:44pm)

IMS9001, IMS9003, or equivalent

Prohibitions (18 Apr 2007, 5:44pm)

IMS5028

Faculty Information

Proposer

Ilona Jagielska

Unit Coordinator (18 Apr 2007, 5:45pm)

Dr Rob Meredith

Approvals

School:
Faculty Education Committee:
Faculty Board:
ADT:
Faculty Manager:
Dean's Advisory Council:
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Version History

28 Feb 2007 David Sole Copied from IMS5028
18 Apr 2007 Robert Meredith modified ReasonsForIntroduction/RIntro; modified UnitName; modified ReasonsForIntroduction/RChange; modified ReasonsForIntroduction/RRole; modified ReasonsForIntroduction/RRelation; modified ReasonsForIntroduction/RRelevance; modified Prerequisites/PreReqUnits; modified Prohibitions; modified FacultyInformation/FICoordinator
18 Apr 2007 Robert Meredith
29 May 2008 Geraldine DCosta Graduate Postgraduate Programs Committee Mtg 3/08 held on 14/5/08 (Item 4.3.2) considered unit FIT5096. GPGPC did not endorse offering of the unit since it was not required in the MBIS program.

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