This is an existing unit.

The intensive use of the Internet for commercial applications is evident, as hundreds of new commercial web sites are created everyday. The Internet has increasingly taken roles as the enabling technology and the driver for many businesses: both in B2B and in B2C applications. Furthermore, a review of the Bachelor of Business Systems curriculum by the Industry Based Learning sponsors recommended that the school offer eCommerce units. This unit will introduce students to the software systems for conducting online businesses.

This unit has been updated as part of a 2009 review and comparison of data with current Handbook, Syllabus + and Callista data.

07/12/2017 - Unit disestablished at FEC 5/17 Item 7.3.

This unit is an elective for students in the BBusCom e-Business major. This unit is a recoding of BUS3960 and prepares students for work in the area of Internet commerce.

The unit coverage enables graduates to equip themselves with business and technology concepts in B2C Internet Commerce and prepares graduates with appropriate implementation skills. The offering of this unit also addresses the community and professional demand by equipping Monash graduates with required skills and knowledge in eCommerce. All these are in accordance with the themes of Innovation, Engagement and Internationalisation enunciated in the Monash Plan.

At the completion of this unit students will have -

• knowledge of, and practical development skills in, B2C applications;
• an understanding of the business issues and context salient to B2C applications;
• ability to use popular software development packages for B2C Internet Commerce; and
• ability to develop a non-trivial B2C application, including for displaying catalogs and processing transactions.

029999

This unit provides an introduction to the development of business systems for B2C internet commerce. A complete, non-trivial B2C application will be built, in phases, using specific, currently popular technologies. Through this development the student will acquire an appreciation of many of the hardware and software infrastructure and business issues involved. In addition specific, currently marketable, development skills will be learned.

Reasons for retailers to go on-line will be discussed as well as the risks and threats involved. Peripheral, but important issues, such as Search Engine Optimisation (SEO) will also be discussed. Typical hardware and software options and requirements will be assessed.

The B2C application to be built will involve product catalogs with search facilities, transaction processing using a third party (at various levels of dependency), shopping carts, product recommendations, customer accounts and application administration.

Emphasis will be placed on building highly flexible, modular/component-based B2C systems using a 3-tier application architecture.

Develops students understanding on the re-intermediation trend of portals, the implication of the push-pull model in the information portals, the use of search engine and the characteristics and properties of software agents in business applications.

Examination (3 hours): 60%; In-semester assessment: 40%

6

2 hrs lectures/wk, 2 hrs laboratories/wk

FIT

FIT1002 or BUS1060

Stephen Huxford